To be Asia Pacific’s Leading White Coffee Producer providing high quality products to customers globally.
To promote their Unique Malaysian Taste – the authentic Ipoh White Coffee and continue White Coffee Legacy through continuous improvement and innovation that exceeds customer expectations
Market Leader take pride in distinguishing to be ahead of the pack. By setting precedence, they have made a standard that equals excellence, pushing other brands to do the same.
In this vein, oldtown group embrace diversity, accept challenges, adopt international standards and good business practices and at the same time, hope to inspire the rest to follow suit.
They strive for continuous improvement, incorporate innovations and technology in their commitment to create customer value in both products and services.
Aligned with transparent policies and achievable targets, together with their core values, they are able to move forward as one responsive team and deliver their best.
These continuing efforts maintain and reinforce market leader status and move them forward to become a leading white coffee producer In Asia Pacific.
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