Our simple, humble beginnings
OldTown’s special brew was created in 1958, in Ipoh Town, Malaysia. It all started at the White Café – a classic coffee shop. The owner, inspired with a vision and the passion to make and serve fine coffee, created a secret White Coffee blend.
He began serving this unique White Coffee to the residents of Ipoh and OldTown. This aromatic White Coffee soon gained popularity within the two townships and news of its unique taste spread to other flourishing towns.
His simple dream and venture to serve a good cup of White Coffee was met with good reviews. White Café was just not popular, the White Coffee was widely accepted and together, White Café, the coffee shop, the White Coffee became recognized as one entity with its creator renowned as a pioneer and entrepreneur.
His White Coffee Legacy continues to this day. His customers are able to savour the original White Coffee in our Old Town White Coffee F&B outlets, served fresh and true. In 1999, the launch of OldTown White Coffee Classic 3-in-1 Instant, fulfilled the dream of allowing ordinary folk bring OldTown’s special brew back into their homes.
The 3-in-1Classic, which serves up the original blend—with the real flavour, taste and aroma intact--propelled OldTown White Coffee to its current status as a market leader. Since then, we have not looked back. Instead, we move forward to deliver the best cup that you can enjoy sip by sip.
The Products
No comments:
Post a Comment